Market analysts from Strategy Analytics have published a report detailing the state of the smartwatch market, and the numbers in there will surprise you. Not really, though.
The total number of smartwatches shipped in the entire 2016 has grown to 21.1 million, though grown is only technically correct - the figure represents a barely detectable 1.4% increase over the previous years 20.8 million units.
The firms analysis estimates that Apple has shipped 11.6 million Apple Watches in 2016, or 55% of the total number of units. Samsungs a distant second with 2.4 million units shipped throughout the year. Both companies numbers are lower than the those posted in 2015, to the tune of 12-15%.
If you choose to look from a positive perspective, Apples Q4 2016 result of 5.2 million shipped smartwatches is an increase year on year - the company sold 5.1 million units in Q4 2015. Even in that metric, Samsungs Q4 2016 figures are rather grim - 0.8 million units vs. 1.3 million the year before. The Gear S3 was released late in the quarter, however, so the skies might clear up some in the first quarter of 2017. Or not.
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