The latest survey conducted in all 50 US states shows some interesting discoveries about Samsungs brand in the country. Even though Samsungs name was all over the news and papers for quite some time over the Galaxy Note7 debacle, its reputation remains unhurt in the weeks to follow.
Latest Reuters/Ipsos survey outs some interesting numbers - among the people who knew about the recall 27% would still consider a Samsung smartphone. About 25% of the people who didnt know about the scandal will do the same. This means Samsungs brand is about as popular as it was before the Note7 recall, if not better.
Among the polled people, 91% of the current Samsung users would buy another Samsung smartphone in the future. Thats the same fierce loyalty as Apples where 92% of its users are sticking to the iPhone.
The best news for Samsung, though, is that 92% of all people to participate in the poll, a re likely to buy a Samsung product in general.
According to Jan Dawson of Jackdaw Research, the reason behind the kept trust is the rather early recall and the overall limited negative experience.
Dawson continues, "Your own personal experience trumps what you read and what people tell you," which sounds right more than ever, especially after the Election Day in the USA.
So, its rather safe to say Samsungs name has remained undamaged after the Note7 recall, the overblown stories about S7 phones catching fires, and even after the recent 2.8 million washing machines recall.
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